A multi-spot commercial and social campaign for Arrowhead Water, created at Elastic and directed by Andy Hall with art direction by Max Ulichney. The campaign introduced a cast of stop-motion–styled CG woodland characters integrated into live-action plates of meticulously crafted miniature sets. Designed to support multiple product lines, the work centered on a character-driven narrative that blended humor, handcrafted environments, and visual effects to extend brand storytelling across broadcast and social formats. The production combined physical miniatures with CG characters and compositing to achieve a cohesive, tactile visual style.