A multi-spot broadcast and social campaign introducing a cast of stop-motion-inspired CG woodland characters across multiple Arrowhead product lines. CHALLENGE Build a scalable campaign world capable of supporting multiple stories, products, and deliverables while preserving a handcrafted visual identity. CONTRIBUTION Led character and prop look development while helping shape a production approach that combined practical miniatures, CG characters, lighting, and compositing. Built reusable assets and workflows to support efficient multi-spot execution. RESULT Established a flexible campaign system that extended brand storytelling across broadcast and social while maintaining a distinctive tactile aesthetic.