A Super Bowl commercial developed as part of a larger, multi-spot brand campaign for Wonderful Pistachios, directed by Wayne McClammy and centered on a distinctive elephant character. Served as Creative Director across the broader campaign of ten short films, overseeing character strategy, creative consistency, and delivery approach. For Estimate, led CG and animation supervision in collaboration with VFX Supervisor Ben Davidson, guiding teams to deliver character-driven visual effects aligned with the campaign’s tone, humor, and brand identity. The project required balancing creative authorship with production efficiency to support a high-visibility, multi-asset campaign under Super Bowl timelines.