A Super Bowl commercial developed as part of a larger Wonderful Pistachios campaign centered on a distinctive elephant character.

CHALLENGE

Deliver high-visibility character-driven work under Super Bowl timelines while maintaining campaign consistency across multiple assets.

CONTRIBUTION

Served as Creative Director across the broader campaign of ten short films, overseeing character strategy and delivery systems. For Estimate, led CG and animation supervision in partnership with VFX leadership.

RESULT

Helped deliver a premium campaign centerpiece that balanced humor, brand identity, and production efficiency.