A character-driven commercial for Wonderful Halos, developed as part of a broader integrated campaign led by the Wonderful Agency.

CHALLENGE

Use restrained visual effects and comedic character work to support brand messaging without overwhelming the core product story.

CONTRIBUTION

Served as a client-facing creative and VFX lead, collaborating closely with the director and brand stakeholders on character design, tone, and execution. Guided teams to deliver invisible-supportive effects with strong comedic performance.

RESULT

Created a memorable campaign spot where character work enhanced storytelling while keeping product messaging clear.