A character-driven commercial developed as part of a broader, integrated brand campaign for Wonderful Halos, directed by Wayne McClammy on behalf of the Wonderful Agency. The spot used humor and restrained visual effects to highlight the benefits of healthy snacking, contrasting expressive CG characters with largely invisible visual effects integrated into live-action footage. Served as a client-facing creative and VFX leader, collaborating closely with the director and brand stakeholders to shape character design, tone, and execution. The work focused on balancing comedic performance, brand clarity, and technical restraint to ensure the visual effects supported storytelling without drawing attention away from the message.