A series of targeted, short-duration content for mobile and social, requiring intutive shape and color recognition to tell succint, product-focused stories without compromising visual complexity. Part of a larger campaign launch for Honda's latest hybrid model, these spots also had to marry with an overarching brand building campaign that was underway. Collaborating with a top-notch team at RPA, I concepted, pitched and led a team to create 3 spots.