A series of short-form mobile and social spots created as part of Honda’s hybrid model launch campaign.

CHALLENGE

Communicate product features quickly and clearly within short-form formats optimized for mobile viewing.

CONTRIBUTION

Served as Director and creative lead, concepting, pitching, and guiding delivery of three spots in collaboration with RPA. Focused on concise storytelling through motion, design, and product clarity.

RESULT

Delivered agile campaign assets that extended launch messaging across mobile and social channel