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AT&T Digital Life
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Photoreal Character Integration
Overview
A character-driven commercial developed as part of a three-spot campaign for AT&T Digital Life, directed by Randy Krallman. The campaign used household pets as a narrative device to highlight smart home features through humor and personality. Served as CG and Compositing Supervisor, leading a focused team to deliver a believable character performance in support of the campaign’s creative concept. Due to the complexity of the dog’s fur, facial structure, and performance requirements, the work required a full CG head replacement integrated with the live-action body captured on location. The result balanced realism, expressive performance, and comedic timing to achieve a seamless live-action integration.
CG & Compositing Supervision
Look Development & Shading Systems
Lighting & Texturing
Hair & Groom Technical Direction
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