A multi-spot campaign for Honda’s Accord line, directed by Smith & Foulkes at Nexus Studios and designed to introduce new vehicle models and product innovations.

CHALLENGE

Balance campaign storytelling, technical execution, and multi-asset delivery while maintaining consistency across spots.

CONTRIBUTION

Served as Creative Director and Head of CG Operations across the campaign. For Tower of Success, also acted as co-Creative Director and CG Supervisor, guiding animation, visual development, and delivery execution.

RESULT

Delivered a unified campaign system that introduced new products while maintaining creative consistency across multiple outputs.