Do What You Can't

Samsung

Award-winning global brand campaign

"Do What You Can't" | :95

"Do What You Can't" | :95

"Do What You Can't" | :95

(extended version of the spot)

(extended version of the spot)

(extended version of the spot)

Cloud Sequence | VFX Breakdown

Cloud Sequence | VFX Breakdown

Cloud Sequence | VFX Breakdown

BTS + FILM STILLS

BTS + FILM STILLS

BTS + FILM STILLS

Do What You Can't

Samsung

|

:60

Commercial

Overview

An award-winning global campaign for Samsung, directed by Matthijs van Heijningen, recognized by the Visual Effects Society, Cannes Lions, and other industry honors. Served as VFX and CG Supervisor on key sequences while leading CG operations for the MPC Los Angeles studio during a period of organizational rebuild and renewed creative momentum. The project marked an early demonstration of restored production capability, creative confidence, and cross-site collaboration, aligning newly restructured teams with high-visibility brand expectations.

Head of CG Operations

VFX & CG Supervision

Cross-Studio Collaboration Leadership

Other Selected Works

Other Selected Works

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