Your Game is Our Lab

Gatorade

Science-Led Brand Storytelling

Commercial Spot | :60

Commercial Spot | :60

Commercial Spot | :60

Selected Look Development

Selected Look Development

Selected Look Development

Commercial Stills

Commercial Stills

Commercial Stills

Look Development Stills

Look Development Stills

Look Development Stills

Your Game is Our Lab

Gatorade

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Science-Led Brand Storytelling

Overview

A brand film for Gatorade directed by Joseph Kosinski, translating athletic performance into a distinctive visual language supporting the brand’s science-driven positioning. Served as VFX and CG Supervisor while at Framestore Los Angeles, leading look development and defining the visual system used throughout the spot. The role focused on aligning data visualization, procedural design, and cinematic storytelling to ensure clarity, consistency, and creative control across all shots.

VFX & Creative Supervision

CG & Visual Systems Leadership

Concept & Look Development

Other Selected Works

Other Selected Works

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