Your Game is Our Lab

Visualizing Gatorade's data driven approach.

Commercial Spot | :60

Commercial Spot | :60

Commercial Spot | :60

Selected Look Development

Selected Look Development

Selected Look Development

Commercial Stills

Commercial Stills

Commercial Stills

Look Development Stills

Look Development Stills

Look Development Stills

Your Game is Our Lab

Gatorade

|

:60

Commercial

Overview

Directed by Joseph Kosinski (F1, Top Gun:Maverick, Oblivion) VFX & CG Supervisor for this project while at Framestore LA. Particularly lovely procedural houdini work by Alessandro Pepe to create the visual language for Gatorade's data driven approach. Aside from a talented production team, the team was fortunate to collaborate with Usain Bolt, Elena Delle Donne, D'Angelo Russell and J.J. Watt.

VFX Supervision

CG Supervision

Concept Dev & Look Development

Other Selected Works

Other Selected Works

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