A brand film directed by Joseph Kosinski, translating athletic performance into a cinematic visual language aligned with Gatorade’s science-driven brand identity.

CHALLENGE

Make performance data, biomechanics, and product science visually compelling without losing emotional energy or narrative clarity.

CONTRIBUTION

Served as VFX and CG Supervisor, leading look development and defining the visual system used across the campaign. Aligned procedural design, data visualization, and cinematic storytelling into a cohesive final piece.

RESULT

Created a distinctive visual language that elevated the campaign while reinforcing brand credibility and performance authority.