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Gatorade
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Science-Led Brand Storytelling
Overview
A brand film for Gatorade directed by Joseph Kosinski, translating athletic performance into a distinctive visual language supporting the brand’s science-driven positioning. Served as VFX and CG Supervisor while at Framestore Los Angeles, leading look development and defining the visual system used throughout the spot. The role focused on aligning data visualization, procedural design, and cinematic storytelling to ensure clarity, consistency, and creative control across all shots.
VFX & Creative Supervision
CG & Visual Systems Leadership
Concept & Look Development
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