A flagship holographic character developed as the narrative and interaction anchor for a live product experience.

CHALLENGE

Create a relatable, real-time character that could engage audiences while showcasing the platform’s strengths without exposing technical limitations in fidelity, color, responsiveness, and field of view.

STRATEGY

Developed a real-time character framework integrating design, live motion capture, and sensor-driven audience interaction to enable natural engagement while reinforcing platform strengths and avoiding exposure of work-in-progress limitations.

RESULT

Delivered a believable, responsive character experience that increased audience engagement while highlighting the platform’s strengths and maintaining a cohesive product presentation.