A multi-spot integrated campaign built around a fictional world of woodland characters producing and distributing pure mountain water, extending Arrowhead's brand through humor, storytelling, and a distinctive handcrafted visual style. Directed by Andy Hall with art direction by Max Ulichney.

CHALLENGE

Create a scalable campaign world capable of supporting multiple stories, products, and deliverables while reinforcing the brand's association with natural purity and freshness.

CONTRIBUTION

Character and prop look development, shot lighting and compositing, combining practical set miniatures, CG characters and CG props. Built reusable assets and workflows to support efficient multi-spot execution.